Are Home Use Devices Good for Business?

One of the most challenging parts of being an esthetician is having leading edge technology, so our clients leave the treatment studio looking like a million dollars. And, of course, we want them to keep coming back for the PRO level treatments we offer. So, is a home use device counterproductive to this?

Let us explore...

5 Tips to Increase Product Sales

If you’ve ever said, “I do not have sales skills. I cannot sell products”, or you get the sense you have to be pushy to sell products to your clients, please read this article.

You do not have to turn into a sleazy salesperson to sell products. The fact is you don’t have to have sales experience at all for customers to purchase products from you - or high-end treatments for that matter. 

I invite you to explore this article in the Building Revenue Series - Selling without selling! 5 Tips to Increase Product Sales.

My Top 3 Secrets to Business Growth

I’ve been in this business for 20+ year and the first 15 years were filled with struggle. I shudder to even think about it. The struggle was not fun but it has made me incredibly grateful for the success I’m experiencing.

I learned a lot along the way. I’m going to share a few of my secrets with you. Hopefully, you can take these secrets and turn them into cornerstones for your growth and success.

Here we go…

The Business Plan is Your Road Map to Success

A small business owner can fly by the seat of her pants for a while but there will come a time when she has to get INTENTIONAL with planning to succeed. And that's where a business plan becomes vital.

The business plan truly is the roadmap to success. 

In this article I am going to focus on a couple of things a typical business plan may not address that can change the trajectory of your business.